Bachelor of Marketing Management (BMM) -Scope, Fees, Eligibility, Jobs & Salary

Edited By Sofiya | Updated on March 7, 2024
  • Duration
    3 Years

What is Bachelor of Marketing Management (BMM)

The Bachelor of Marketing Management( BMM) is an undergraduate programme designed to give students a comprehensive understanding of marketing generalities and their operations in the business world. This programme focuses on developing student's knowledge and skills in areas such as request exploration, consumer behaviour, advertising, deal creation, and digital marketing. BMM courses in India are offered by a wide range of schools and universities, both public and private. The BMM programme generally lasts three times and is divided into six semesters. Students are introduced to a wide range of  marketing generalities and propositions for the... Read More

Bachelor of Marketing Management (BMM) Admission Criteria

In India, application requirements for Bachelor of Marketing Management (BMM) programmes vary by university or institution. But most colleges and universities have a similar process for letting students in, which includes the steps below:

  • Educational Qualification: Candidates must have completed their 10+2 education from a recognised board with math, economics, and business studies as mandatory subjects.
  • Minimum Marks: The minimum marks required in 10+2 to be eligible for admission into the BMM programme are 50% for general category students and 45% for SC/ST/OBC candidates.
  • Age Limit: There is no specific age limit to apply for admission into the Bachelor of Marketing Management programme. However, candidates must fulfil the age criteria as specified by the respective universities or colleges.
  • Entrance Exams: Some universities or colleges may conduct an entrance exam for admission into the BMM Bachelor of Marketing Management. Some of the most common entrance exams are university-level entrance exams and state-level entrance exams.
  • Merit-Based: Some universities or colleges may offer admission based on merit as well. In such cases, admission is offered based on the candidate’s performance in 10+2.

Bachelor of Marketing Management (BMM) Eligibility

  • Educational Qualifications: Candidates must have completed their higher secondary education (10+2) from a recognised board or institution with a minimum aggregate score of 50% or an equivalent grade in any discipline. Some colleges may also require candidates to have studied mathematics, business studies, or economics at the 10+2 level.
  • Age Limit: Some universities may require candidates to have completed 17 years of age on or before December 31 of the year of admission.
  • Entrance Exams: Some colleges may require candidates to appear for an entrance exam to be eligible for admission. These exams may test the candidate’s aptitude, reasoning, language skills, and general knowledge. Some popular entrance exams for BMM in India include IPMAT, SET, NPAT, and DU JAT.

Bachelor of Marketing Management (BMM) Entrance Exams

In India, some colleges offering BMM programmes may not require students to take an entrance exam for admission. Typically, these colleges select students based on their academic performance on qualifying examinations, such as the 10+2 or equivalent. However, many reputable colleges may still require applicants to complete an entrance exam. The main objective of these entrance exams is to assess a candidate's problem-solving, aptitude, critical reasoning, and communication and language skills. Here is the list of entrance exams conducted by some colleges and universities:

National Level Entrance Exams

AIEEA (All India Entrance Exam for Admission), AIMA UGAT (All India Management Association Undergraduate Aptitude Test).
State Level Entrance Exams

CET(Common Entrance Test), UCEED (Undergraduate Common Entrance Exam for Design), SET (Symbiosis Entrance Test), IPU CET (Indraprastha University Common Entrance Test).
University Level Entrance Exams

DUET (Delhi University Entrance Test).

Bachelor of Marketing Management (BMM) Fee Structure

The fee structure for BMM programmes in India can vary considerably depending on the type of institution or university, location, and facilities provided. Government colleges typically charge lower tuition rates than private colleges. Depending on the institution, the total expenses of a BMM programme can range from INR 50,000 to INR 10 lakh for the entire three-year duration.

Courses after Bachelor of Marketing Management (BMM)

Students who have completed a BMM programme in India can choose from a variety of courses to further their education in business administration and acquire specialised skills in their chosen field. Continuing education in this profession can lead to increased employment opportunities and career advancement. The courses available after a BMM are intended to provide students with advanced knowledge and specialised skills in a variety of business domains, including finance, marketing, human resources, operations, etc.... Read More
MBA

MBA in Marketing Management, MBA in Digital Marketing, MBA in Brand Management, MBA in Advertising and Public Relations, MBA in Sales and Distribution Management, MBA in Retail Management, MBA in International Marketing, MBA in Rural and Agribusiness Management, MBA in Service Marketing, MBA in Media and Entertainment Management, MBA in Event Management,  MBA in Tourism and Hospitality Management, MBA in Sports Management, MBA in Luxury Brand Management, MBA in Healthcare Management, MBA in Operations Management with specialization in Marketing, MBA in Entrepreneurship with specialisation in Marketing.
MSc

MSc in Marketing Management, MSc in Advertising and Public Relations, MSc in Digital Marketing, MSc in Brand Management, MSc in Retail Management, MSc in Sales and Distribution Management,  MSc in International Business, MSc in E-commerce, MSc in Consumer Behaviour and Marketing Research, MSc in Hospitality and Tourism Management.

Career Opportunities after Bachelor of Marketing Management (BMM)

Bachelor of Marketing Management offers up many public and private sector job possibilities. Here are some career opportunities in both government and private sector.

Careers in Private Sector

  • Marketing Manager: A marketing manager develops and implements product or service promotion initiatives. Indian marketing managers earn an average of INR 7,92,473 per annum.
  • Sales Managers: A sales manager supervises sales teams and meets sales goals. Indian sales managers earn an average of INR 8,05,772 per annum.
  • Brand Managers: Brand managers maintain and promote a company’s brand. Indian brand managers earn an average of INR 1,049,811 per year.
  • Market Research Analyst: Market research analysts study consumer behaviour and preferences. India’s market research analysts average INR 422,109 each year.
  • Digital Marketing Managers: Digital marketing managers design and implement online marketing strategies. Indian digital marketing managers earn an average of INR 734,849 per year.
  • Advertising Managers: Advertising managers design and implement advertising campaigns. India’s advertising manager salary averages INR 851,268 per year.
  • Public Relations Managers: Public relations manager oversee a company’s reputation and image. Public relations managers in India earn an average of INR 774,028 annually.
  • E-commerce Managers: E-commerce managers develop and implement online sales strategies. The average Indian e-commerce manager earns INR 738,628 per year.
  • Customer Relationship Managers: Customer relationship managers oversee customer contacts and ensure customer satisfaction. Indian customer relationship managers earn an average of INR 602,064 per year.

Careers in Public Sector

  • Public Relations Officer: A PR officer promotes an organisation or government body. You may write press releases, organise events, and create a communications strategy. This job pays Rs. 3-6 lakh annually.
  • Marketing Executive: A marketing executive promotes products and services, does market research, and develops marketing strategies. This job pays Rs. 3-5 lakh annually.
  • Brand Manager: Brand managers create and implement product or service branding strategies. Market research, brand positioning, and advertising campaigns are possible tasks. This job pays Rs. 5–10 lakh annually.
  • Digital Marketing Manager: Digital marketing managers run social media, email, and search engine initiatives. It pays Rs. 5–12 lakh annually.
  • Sales Manager: A sales manager manages a team of salespeople and develops sales strategies to fulfil revenue goals. This job pays Rs. 5–12 lakh annually.
  • Customer Relationship Manager: Customer relationship manager manage customer interactions, resolve issues, and ensure customer happiness. This job pays Rs. 3-6 lakh annually.
  • Market Research Analyst: Conduct market research and analyse data to inform marketing and business decisions. This job pays Rs. 3-6 lakh annually.
  • Advertising Executive: As an advertising executive, you would create and implement media campaigns. Market research, new ideas, and budgeting may be your duties. This job pays Rs. 3-5 lakh annually.
  • Media Planner: Media planner create media plans for television, radio, and print to reach target audiences. This job pays Rs. 3-6 lakh annually.
  • Market Development Manager: Market development manager find new market opportunities and design strategies to enter them. This job pays Rs. 5–10 lakh annually.

Bachelor of Marketing Management (BMM) Scope, Salary & Employers

Bachelor of Marketing Management (BMM) is a widely known undergraduate programme in India that offers numerous opportunities in the business and management fields. Here is a summary of the BMM’s scope, salary, and employers in India:

  • Scope: BMM is a versatile course that prepares students for various roles in the corporate world. BMM graduates can work in areas such as marketing, finance, management, human resources, operations, and more. They can also pursue higher education in management or entrepreneurship.
  • Salary: The salary of a BMM graduate may vary based on experience, location, and employer. The average annual salary for a fresh BMM graduate in India ranges between Rs. 2.5 lakh and Rs. 5 lakh. With 2-3 years of experience, BMM graduates can expect a higher salary range of around Rs. 5 lakh to Rs. 8 lakh per annum. However, with advanced skills and expertise, the salary can go up to Rs. 20 lakh or more per annum.
  • Employers: BMM graduates can find employment in a range of industries such as banking, finance, e-commerce, FMCG, hospitality, and more. Some of the prominent employers for BMM graduates in India are multinational corporations such as Deloitte, KPMG, EY, PwC, and Amazon; Indian corporations such as TATA, Reliance, Infosys, and Wipro; and start-ups such as Ola, Swiggy, and Zomato.

Required Skills for Bachelor of Marketing Management (BMM)

To excel in a Bachelor of Marketing Management (BMM) programme, students must possess a combination of hard and soft skills. Here are some of the essential skills required for a BMM:

  • Good communication skills: BMM courses typically require good communication skills, both written and oral.
  • Analytical skills: BMM courses also require analytical skills, as marketing involves analysing market trends, customer behavior, and other data to make informed decisions.
  • Creative skills: Marketing involves coming up with creative ideas to promote products or services, so BMM courses also require students to have creative skills.
  • Interpersonal skills: BMM courses also require good interpersonal skills, as marketing involves building relationships with customers and stakeholders.
  • Digital skills: In today’s digital age, BMM courses also require students to have digital skills such as social media marketing, search engine optimisation, and web analytics.

FAQ (Frequently Asked Questions)

Can BMM students pursue an MBA?

Yes, BMM students can pursue an MBA after completing their undergraduate degree.

What are the future prospects after completing an MBA in marketing management?

After completing an MBA in marketing management, students can work as advertising managers, sales managers, marketing managers, brand managers, and public relations managers.

Is the BMM course offered in distance mode?

Yes, the BMM course is offered in distance mode by various universities, such as IGNOU.

What is the average salary of a BMM graduate in India?

Depending on the industry, job description, and location of employment, the average income for a BMM graduate student in India varies, but it is normally in the range of Rs. 2-4 lakhs.

Can BMM graduates pursue higher studies?

Yes, BMM graduates can pursue higher studies such as an MBA in marketing, a Master of Marketing Management, etc.
Table of Contents

Table of Contents

Navigations

Course Categories

College Categories