MBA in Marketing Admission Criteria
Admission criteria for MBA in Marketing programmes in India can vary from one institution to another, but here are the general eligibility and admission criteria commonly followed:
| Educational Qualifications |
- A bachelor’s degree in any discipline.
|
| Minimum Percentage |
- Usually around 50% for general category; 40-50% for reserved categories.
|
| Entrance Exams |
- National, State and University entrance exams
|
| Merit-Based Admission |
- Selection often based on performance in entrance exams, group discussions, and interviews.
|
| Counselling Process |
- Candidates who clear the merit-based selection may undergo a counseling process for admission finalization.
|
MBA in Marketing Entrance Exams
Typically, colleges in India select students for admission to their MBA in Marketing programs based on their academic performance, without the need for an entrance exam. However, many reputable colleges may still require applicants to complete an entrance exam. The main objective of these entrance exams is to assess a candidate's problem-solving, aptitude, critical reasoning, and communication/language skills. Here is the list of entrance exams conducted by some colleges and universities:
National Level Entrance Exams |
CAT (Common Admission Test), MAT (Management Aptitude Test), CMAT (Common Management Admission Test)
|
State Level Entrance Exams |
TANCET (Tamil Nadu Common Entrance Test), AP ICET (Andhra Pradesh Integrated Common Entrance Test), KMAT (Kerala Management Aptitude Test), OJEE (Odisha Joint Entrance Examination), TANCET (Tamil Nadu Common Entrance Test), KMAT (Karnataka Management Aptitude Test), MAH-CET (Maharashtra Common Entrance Test), UPSEE (Uttar Pradesh State Entrance Examination), RMAT (Rajasthan Management Aptitude Test)
|
University Level Entrance Exams |
KIITEE (Kalinga Institute of Industrial Technology Entrance Examination), B-MAT (Bharati Vidyapeeth Management Aptitude Test), PESSAT (PES Scholastic Aptitude Test), REVA MAT (REVA Management Aptitude Test), SRMJEEM (SRM Joint Entrance Examination for Management), X-GMT (Xavier General Management Aptitude Test), Alliance-AMAT (Alliance Management Aptitude Test), TISSNET (Tata Institute of Social Sciences National Entrance Test), SNAP (Symbiosis National Aptitude Test), CUSAT (Cochin University of Science and Technology) CAT
|
MBA in Marketing Fee Structure
The cost of pursuing a MBA in Marketing in India varies based on several factors, including the nature of the institution (government or private), its geographical location, and the facilities it offers. Public institutions typically charge less for tuition compared to private institutions. The overall expenditure for completing an MBA in Marketing programme in India can range between INR 4 lakhs and INR 20 lakhs, depending on the chosen college or university.
Career Opportunities after MBA in Marketing
After completing an MBA in Marketing, there are numerous career opportunities available in both the private and government sectors in India. These positions come with a range of salaries and a variety of responsibilities. Here’s an overview of some common roles and their approximate salary ranges, bearing in mind that these figures can vary based on factors such as location, experience, and the specific employer:
| Position/Role |
Responsibilities |
Estimated Salary |
| Marketing Manager |
Responsible for developing and executing marketing strategies. |
INR 7-20 LPA* |
| Brand Manager |
Managing a brand’s image and developing marketing strategies. |
INR 6-18 LPA* |
| Digital Marketing Manager |
Oversees online marketing strategies, including social media. |
INR 5-15 LPA* |
| Sales Manager |
Responsible for setting sales goals and analysing data. |
INR 4-12 LPA* |
| Market Research Analyst |
Conducts research to gather data on consumer demographics. |
INR 3.5-10 LPA* |
| Product Manager |
Manages the entire lifecycle of a product. |
INR 8-20 LPA* |
| Advertising/PR Manager |
Develops and implements advertising campaigns. |
INR 4-15 LPA* |
| Business Development Manager |
Focuses on identifying new business opportunities, partnerships, and markets. |
INR 5-18 LPA* |
| E-commerce Manager |
Manages an organization’s online sales and online customer service. |
INR 6-18 LPA* |
| Content Marketing Manager |
Responsible for creating content to achieve business goals. |
INR 4-12 LPA* |
MBA in Marketing Scope, Salary & Employers
Scope: Graduates with an MBA in marketing have many employment options; they can work in consumer products, technology, finance, healthcare, and other sectors. Graduates of this programme will be proficient in digital marketing, product management, branding, market research, and strategic planning. Graduates with an MBA in marketing are in high demand on the job market since these abilities are highly recognised in the fast-paced commercial world of today.
Salary: MBA in Marketing graduates may find that their pay range varies greatly depending on a number of variables, including their experience level, the size and nature of their firm, and the location of their work. Entry-level jobs in India typically pay between ₹5-7 lakh annually; however, as one advances into more senior roles such as marketing manager or brand manager, experience and advancement can pay up to ₹15–25 lakh annually or more. Even more senior positions, such as Chief Marketing Officer (CMO), can fetch even higher compensation, frequently topping ₹30 lakh annually.
Employers: Fast-moving consumer goods (FMCG) companies, tech companies, marketing agencies, consulting firms, and international enterprises are among the top employers for MBA Marketing graduates. It is well known that prestigious companies like KPMG, Procter & Gamble, Amazon, Google, McKinsey & Company, and Hindustan Unilever hire marketing MBA graduates. These companies respect the strategic thinking, analytical abilities, and consumer behaviour knowledge that these graduates bring, and they provide them with difficult responsibilities with big potential for commercial impact.
Required Skills for MBA in Marketing
To excel in a career after completing an MBA in Marketing, certain essential skills are required. These skills not only enhance employability but also ensure effective performance in the dynamic marketing industry. Key skills include:
- Managerial Skills: Being proficient in general management is crucial, as it involves overseeing various operations within the marketing sector.
- Communication Skills: Effective verbal and written communication skills are essential for articulating ideas clearly and working efficiently with teams and clients.
- Analytical and Critical Thinking Skills: The ability to analyse situations, data, and trends critically is essential for making sound decisions.
- Leadership Skills: Leadership qualities are necessary for leading teams, managing projects, and making critical decisions in various scenarios.
- Teamwork: The ability to work effectively in a team is critical, as most projects in marketing require collaborative efforts.
- Problem-Solving Skills: The ability to solve complex problems efficiently is crucial in marketing management.
- Time Management and Organisational Skills: Efficient time management and organisational skills are necessary to handle multiple tasks and responsibilities effectively.
